Cross-Screen Identity Crisis
Solve Your Cross-Screen Identity Crisis

INTRODUCING THE ONLY TRUE

CROSS-SCREEN AUDIENCE ASSOCIATION PLATFORM

Today’s consumers switch seamlessly between devices throughout the day, depending on time, location and activity. BlueCava enables you to operate the same way.
Our Audience Association Platform maps all the screens, consumers, and households in the online universe, establishing connections and making it easy to analyze and reach the high-value targets that matter to you on every screen. Learn More »

READY

Become equipped to handle constantly changing cross-screen IDs from multiple vendors and platforms.
  • Persistent & accurate cross-screen IDs
  • ID management, independent of cookies
  • Correlation to transactable IDs

AIM

Build ONE cross-screen audience - instead of mobile, desktop and tablet audiences.
  • Association: Screens > Consumers > Households
  • Leverage desktop data to your mobile audience
  • Add new audience members based on profiles

FIRE

Deliver, optimize and measure cross-screen campaigns using your existing vendors.
  • Desktop to mobile targeting & retargeting
  • Cross-screen frequency capping
  • Multi-device conversion metrics
  • Sequential targeting
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