BlueCava Launches Cross-Screen Audience Association

New Release Connects Advertisers to Audiences Irrespective of Time, Location or Device

ad:tech San Francisco (PRWEB) March 25, 2014

BlueCava (http://www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced the release of version 3.0 of its Cross-Screen Audience Association Platform. BlueCava 3.0 offers the industry’s first open PaaS (platform-as-a-service) for associating devices, mobile and desktop, to consumers and households in real-time. These new capabilities build on BlueCava’s core device recognition technologies to enable advertisers and other AdTech providers with new capabilities to target users sequentially across their various devices, optimize programmatic buying, improve accuracy and increase campaign ROI.

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Science Project

Data ScienceBy now, everyone in the advertising universe is familiar with “Big Data.” If used wisely, it fuels device-driven acquisition campaigns to produce high returns with minimal media spend, and optimizes consumer engagement. But any marketer can scan a dashboard or spreadsheet and glean meaningful audience intelligence with a snap of the finger, right?

Mmm, not so much. Big Data is still in its infancy, and creating head-scratching problems for many. Especially when utilized for cross-screen purposes. So who are the individuals that are vetting and deciphering this data? Well, the Data Scientist is one key player.

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