Adtech Veteran to Spearhead Revenue Generation at Cross-Screen Audience Association Leader
Irvine, CA (PRWEB) April 14, 2014
Premier cross-screen technology provider BlueCava (www.bluecava.com) continues to grow its senior management team with the appointment of Sandy Streim to the role of VP Sales. Streim brings a long and successful track record in both sales leadership and business development positions at a number of top-tier AdTech companies, most recently comScore. Streim joined comScore as part of the AdXpose acquisition where he led a team responsible for signing the largest agency and brand contracts for the ad verification and campaign optimization startup. Streim will lead a similar team in New York for BlueCava, with a focus on the high-end enterprises that recognize the business necessity of making the transition to cross-screen marketing.
Salesforce/ExactTarget just released their 2014 CMO report, Bridging The Digital Divide. An excerpt:
“To get the most from their data and analytics experts, CMOs should make additional investments in the tools that support their real-time (RT) customer-facing efforts. Real-time digital marketing techniques that sense customer behavior and respond are becoming the standard in 1:1 communication, shortening the lag time between a customer action and a perfectly timed and targeted brand response. Real-time efforts have replaced segment-centric batch-and-blast marketing, giving customers exactly what they want, when and where they want it. This type of marketing requires continual optimization and real-time attention.”