The New Mobile Display Ecosystem

The rapid pace of today’s digital advertising environment has given birth to new methods of identifying and reaching consumers along their path to purchase. With this movement in multi-screen and mobile methodology comes limitations, innovation, and new¬†systems¬†of monetization.

BlueCava COO & Co-Founder, John Sherrod, was recently interviewed and featured in an Econsultancy report that details today’s mobile landscape. Published earlier this month, Chris O’Hara’s ‘The New Mobile Display Ecosystem’ explores the current state of mobile advertising and provides great insight into where the industry is headed, with input from multiple leading technology companies.

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