BlueCava Receives NAI Membership and Expands Privacy First Initiatives

BlueCava Strengthens Its Commitment to Consumer Privacy and Choice with NAI Membership

Irvine, CA (PRWEB) March 24, 2015 – BlueCava, Inc. announced today that it has received NAI membership, further strengthening its privacy-first initiatives. Through this membership, the NAI has confirmed BlueCava offerings comply with the NAI’s Code of Conduct including all IBA (Interest-Based Advertising) categories. This most recent membership adds to a comprehensive and consumer friendly line up of options, which BlueCava provides, that allows consumers to control how advertisers market to them in a cross device world. BlueCava offers:

  •     An opt-out mechanism, as well as the ability to reset your BlueCava advertising ID
  •     Compliance with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework
  •     Compliance with the NAI’s 2013 Self-Regulatory Code
  •     Adherence to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising

“It really comes down to choice. Consumers want the ability to control how they are marketed to, regardless of device type. BlueCava is proud to be on the leading edge of offering these choices in a simple, clearly defined policy and process,” said BlueCava President and COO, John Sherrod. “We believe in NAI and DAA initiatives, as well as other self-regulatory industry associations.”

The NAI is a non-profit organization, made up completely of third party digital advertising companies, that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. The organization works with leaders in online advertising to craft policies that ensure the responsible use of data. The result is the development of high standards that are practical and scalable to benefit everyone.

“We are excited to welcome BlueCava as the newest member of the NAI “said Leigh Freund, President and CEO of NAI. “ BlueCava’s membership in NAI shows that they are committed to honor high standards for data management while continuing to provide innovative and valuable services.”

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ABOUT BLUECAVA
BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen capability to enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association Platform makes the connections between screens, consumers and households, enabling advertisers, publishers and AdTech providers to leverage their audiences cross-screen. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion rates and maximize ROI.

Founded in 2010, BlueCava maintains offices in New York City and Irvine, California. To learn more about its services and offerings, please visit http://www.bluecava.com.
Contact:
Kameron Scott
BlueCava
(949) 483-8897

BlueCava, Leading the Way in Consumer Privacy, Is One of First Companies to Integrate with DAA’s AppChoices™

Integration with Self Regulatory Privacy Solutions to Increase Consumer Privacy and Mobile Opt-out Controls

Irvine, CA (PRWEB) February 27, 2015 – BlueCava (http://www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced that it has fully integrated with the Digital Advertising Alliance’s (DAA) new AppChoices application as a launch participant. BlueCava is also part of DAA’s Consumer Choice Page for Mobile Web, which also is newly launched.

The DAA is a consortium of the leading national advertising and marketing trade groups that together develop and deliver effective, self-regulatory solutions to consumer choice for online data collection and use for applicable DAA purposes, among them interest-based advertising. The DAA’s AppChoices app enables consumers to manage their relevant mobile advertising preferences in cross-app environments from a simple mobile application. The DAA’s Consumer Choice Page for Mobile Web is a mobile-responsive version of the DAA’s existing “desktop” Consumer Choice Page in which millions of consumers have visited and expressed a choice preference.

“Consumers want consistent privacy and control experiences no matter what digital device or screen they’re using,” said DAA Executive Director Lou Mastria. “In launching our AppChoices app, consumers will have a similar experience in the cross-app environments that they currently have on mobile and desktop websites through the DAA Consumer Choice Page. The companies that are working with us today, including BlueCava, help DAA promote advertising preferences and privacy controls to the consumer in a consistent, enforceable manner.”

“BlueCava has always taken a consumer privacy first view and was one of the initial companies enrolled in the rollout version of AppChoices. This application will give consumers control over being served interest based ads based upon their cross-app behavior and will offer the first mobile opt-out capability”, commented BlueCava’s President and COO, John Sherrod.

This capability joins the long list of options BlueCava offers to allow consumers to opt out and to protect consumer privacy, including Membership in Privacy Groups and Self-Regulatory Organizations.

  •     Offering both an opt-out mechanism, as well as the ability to reset a BlueCava advertising ID, technology designed to recognize a Do Not Track (DNT) signal.
  •     Compliance with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce and has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.
  •     Member of the Network Advertising Initiative (NAI) and is in compliance with the NAI’s 2013 Self-Regulatory Code.
  •     Adherence to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising and for Multi-Site Data collection and use.

ABOUT BLUECAVA

BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen capability to enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association Platform makes the connections between screens, consumers and households, enabling advertisers, publishers and AdTech providers to leverage their audiences cross-screen. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion rates and maximize ROI.

Founded in 2010, BlueCava maintains offices in New York City and Irvine, California.

Qualia Partners With BlueCava to Scale Consumer Intent Signal Graph

Latest Partnership Further Improves the Combination of Intent Signals and Enables Cross-Device Attribution

NEW YORK, NY–(Marketwired – Feb 24, 2015) – Qualia, pioneer and leader in discovering and delivering on consumers’ ever-evolving, real-time expressions of intent, today announces its partnership with BlueCava, which together with other key partnerships already in place, will allow the company to further scale its graph of commercial intent signals, and do so across all devices. Marketers and their agencies looking to harness the mid-funnel of consumer activity stand to immediately benefit from this expansion of available data.

“The work Qualia is doing to help brands understand consumer intent is incredibly powerful,” said Rob Griffin, EVP, Global Head Digital, Havas Media. “At Havas we talk about successful organic marketing through the creation of meaningful connections for brands, but we can’t do that without being able to gauge intent in real time. Qualia is pushing the envelope here by allowing advertisers to go beyond traditional targeting.”

To date, Qualia has developed a solution enabling marketers to leverage powerful signals of commercial intent — real-time, multi-level signals that identify consumers who are ready to buy. It’s called “intent marketing,” and replaces traditional methods, which were essentially tech-enabled guesswork. By leveraging these rich consumer intent signals gleaned across e-commerce, apps and social media, marketers are able to capture, understand and optimize behavior at the middle of the funnel, or the heart of the purchase cycle.

“With user attention spans plummeting, ads need to be more relevant than ever to break through. Qualia’s new partnership with BlueCava positions them as a market leader in cross-screen intent-based marketing, the force behind exactly that kind of relevancy,” said Kenton Langstroth, Director of Partner Integration at IPG Media Lab.

Key Benefits of the BlueCava Partnership
Along with existing data partnerships, this key integration will allow for increased reach when serving cross-device media as well as a more granular view of intent expressed across those devices. For example, if a user tweets that “they need a new car” via their smartphone and the system also determines that same user is sharing car articles on their desktop computer through cross device technology, then that user will be designated a higher auto intent quality score and be considered more “qualified” to receive Ford and Nissan ads.

“We see the leading benefit of our partnerships, including the latest with BlueCava, as the improved combination of intent signals,” said Qualia CEO Kathy Leake. “What we were delivering to market was already incredibly powerful. But now, thanks to our new partnership with BlueCava, if a user delivers an intent signal on their smartphone and also on their desktop, the new cross-device capability allows us to recognize the higher intent of that individual by combining signals on all devices,” Leake continued.

Another benefit of the partnership will be the ability to utilize non-click attribution data. For example, if the system serves a Best Buy mobile ad to a user and determines they immediately went to BestBuy.com on their desktop computer, then the system will count this as a conversion, because of the ad’s clear influence on the user.

“The joining of forces between BlueCava and Qualia will allow marketers to get even savvier in their media execution. The partnership will enable the separation of signal device from media device and provide a better understanding of user behavior across those devices. For example, a user might show the strongest intent for a brand on their desktop, but through our cross-screen technology, we know they also have a smartphone that may be more effective for media, so we can target the user on their smartphone instead,” said BlueCava CEO Phil Myers.

The partnership was first reported in MediaPost here.

ABOUT QUALIA
Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” — helping marketers understand how they have influenced a consumer’s journey toward purchase.

In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit and Atlanta. For additional information, visit www.qualia-media.com.

ABOUT BLUECAVA
BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen capability to enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association Platform makes the connections between screens, consumers and households, enabling advertisers, publishers and AdTech providers to leverage their audiences cross-screen. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion rates and maximize ROI.

Founded in 2010, BlueCava maintains offices in New York City and Irvine, California. To learn more about its services and offerings, please visit http://www.bluecava.com.

CONTACT INFORMATION

Contacts:
Alex Levy
For Qualia
Email Contact
650-996-5758

Kameron Scott
For BlueCava
Email Contact
949-483-8897

BlueCava Selected by AlwaysOn as One of the AlwaysOn Global 100 Companies to Watch

Recognized for Creating New Opportunities in the Global Silicon Valley

IRVINE, CA and NEW YORK, NY (PRWEB) July 19, 2014

BlueCava (http://www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 100 Companies to Watch. Inclusion in the AlwaysOn Global 100 Companies to Watch acknowledges leadership in game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. BlueCava was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on the following criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

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BlueCava Names Sandy Streim VP Sales

Adtech Veteran to Spearhead Revenue Generation at Cross-Screen Audience Association Leader

Irvine, CA (PRWEB) April 14, 2014

Premier cross-screen technology provider BlueCava (www.bluecava.com) continues to grow its senior management team with the appointment of Sandy Streim to the role of VP Sales. Streim brings a long and successful track record in both sales leadership and business development positions at a number of top-tier AdTech companies, most recently comScore. Streim joined comScore as part of the AdXpose acquisition where he led a team responsible for signing the largest agency and brand contracts for the ad verification and campaign optimization startup. Streim will lead a similar team in New York for BlueCava, with a focus on the high-end enterprises that recognize the business necessity of making the transition to cross-screen marketing.

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BlueCava Launches Cross-Screen Audience Association

New Release Connects Advertisers to Audiences Irrespective of Time, Location or Device

ad:tech San Francisco (PRWEB) March 25, 2014

BlueCava (http://www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced the release of version 3.0 of its Cross-Screen Audience Association Platform. BlueCava 3.0 offers the industry’s first open PaaS (platform-as-a-service) for associating devices, mobile and desktop, to consumers and households in real-time. These new capabilities build on BlueCava’s core device recognition technologies to enable advertisers and other AdTech providers with new capabilities to target users sequentially across their various devices, optimize programmatic buying, improve accuracy and increase campaign ROI.

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Cross-Screen Adtech Leader BlueCava Secures $13M

S3 Ventures, Performance Edge Partners, Zeitgeist Capital lead round

NEW YORK, NY and IRVINE, CA/January 30, 2014 — BlueCava (www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced the closing of its second round of funding for $13 million. Top-tier institutional investors S3 Ventures, Performance Edge Partners and Zeitgeist Capital led the round to fuel sales and marketing growth for the company’s innovative new Audience Association platform.

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