Today’s consumers are continuously connected, moving seamlessly between screens throughout the day. BlueCava enables you to operate the same way. Get your Audience Association map, which identifies and associates all of your audience’s screens, consumers, households and demographics, so you can reach them wherever they go across the online universe.
Today’s consumers are continuously connected, moving seamlessly between screens throughout the day. BlueCava enables you to operate the same way. Get your Audience Association map, which identifies and associates all of your audience’s screens, consumers, households and demographics, so you can reach them wherever they go across the online universe.

BlueCava makes all the right connections.

We connect the dots between mobile, desktop and tablet screens across all channels, resulting in an actionable map of today’s consumers, households and their many devices. BlueCava:

1. Capture screen signals across the ecosystem and assign highly persistent BlueCava IDs™. We excel at correctly identifying devices, the foundation of all accurate cross-screen mapping. BlueCava IDs are long lasting and self healing, extending identification up to 2500% longer or more over cookies.

 

2. Map devices to their respective consumers and households, creating a cohesive cross-screen map. Your audience will be represented in your Brand Audience Association Graph™ that continues to grow.

 

3. Map transactionable IDs to our BlueCava ID, (device platform IDs plus our partners IDs). The BlueCava ID is the Rosetta Stone, letting you pivot easily between your DSP, trading, data and other partners.

 

4. Layer in data from the many partners in our Data Store™ for a rich and deep view of your cross-screen audience.

 

5. Add BlueCava Confidence Scores™ that indicate our confidence level in each screen, consumer and household identification. Since reach and confidence level are inversely correlated, our transparency lets you adjust your reach or study population based on your targeting or analytics goals.

 

6. Provide our Cross-Screen Index™, an intuitive score that lets you measure campaign performance in terms of cross-screen reach – how many screens you did reach versus how many you could have reached within your audience.

 

7. Expand your audience to include all of their screens at the consumer and household level. On average we expand audiences 3X.