Consumers are interacting with brands wherever they happen to be, using the screen that is most convenient, and usually defining a purchase path across two or more devices. This provides an opportunity for you to make your data more actionable and valuable.
Add the devices that are missing in your audience, and extend your data across them all. Now you have all of your audience’s mobile, desktop and tablet screens, tied to your demographics and audience segments, at the device, consumer and household levels. Receive additional targetable attributes, including location-based data and device attributes such as screen type, device platform, make, model, platform, OS, OS version, carrier, ISP and more.
Persistent IDs at the screen, consumer, and household levels let you recognize them over time for ongoing targeting and consistent messaging. Transactable IDs let you integrate easily with your AdTech partners throughout the ecosystem, without the need for cookies and with greater fluency in mobile screens.
As advertising moves from art to programmatic, brands want to reap the benefits: precise targeting at scale, personalization and consumer and household frequency capping. Seize the opportunity to multiply your inventory across screens (on average we triple it) and add targetable attributes that make it more valuable.
Expand your inventory by adding the missing mobile, desktop and tablet screens that belong to the consumers and households in your inventory, leveraging your demographics across all screens, and receive new screens as they become available. Identify cookie-less devices so they are properly valued.
Now you have all of your audience’s screens plus attributes that increase the value of your inventory, including location-based and device data (screen type, device platform, make, model, platform, OS, OS version, carrier, ISP and more). Persistent IDs let you recognize each screen at the device, consumer and household levels over time for retargeting and frequency capping. Transactable IDs let you integrate easily with your partners in the ecosystem.
Agencies & Brands
Consumers want interaction on their terms. Brands that understand them across all their devices are the brands that will win. Does your audience move from mobile touch to desktop conversion? What do they look across their screens? How do their screens impact attribution? Is audience inflation affecting your cost?
View your audience’s key purchase paths so you know where to reach them, how to precisely target your messaging, which screens to retarget, how your campaigns performed and how to allocate spend, all without the limitation of cookies.
Access your entire audience in one place, with all devices, consumers and households mapped to each other and pinned with persistent IDs so that you can recognize them over time. Layer in rich demographics from our Connected Data Store™ for studies or targeting, and get transactionable IDs that let you integrate easily with your trading partners.