At BlueCava, we have a firm commitment to consumer privacy, transparency, security and giving consumers the tools they need to take control of how their data is used online. It is core to our culture.
In support of this core commitment, we participate in highly regarded associations to develop and uphold rigorous, industry-wide consumer privacy standards, including the DAA, IAB, W3C and DMA.
BlueCava’s proprietary technology enables us to create solutions and services that do not utilize personally identifiable information (PII) but rather rely primarily on anonymous device-level data, such as IP address, browser version and device type and anonymized demographic data.
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